Askari Bank Limited is a Pakistani commercial and retail bank offering a wide range of financial services. It provides conventional and Islamic banking solutions, including personal and corporate banking, trade services, and Banca-Takaful. The bank operates over 600 branches and has a strong presence in Pakistan and Bahrain. Its unique selling proposition is the provision of free internet banking services, making it accessible and convenient for customers. The target audience includes individuals and businesses seeking both conventional and Shariah-compliant banking solutions. Askari Bank's commitment to Islamic finance principles also appeals to customers seeking ethical banking options[1][3][5].