Aspire42 is an Australian financial services company that invests in and develops businesses across finance, e-commerce, health, and e-services. They focus on disrupting markets and creating value by providing real solutions to real people[1][3]. Their services include online consumer finance through Snaffle, home services via Local Expert, small business lending, and health and wellness through Madison Health[5]. Their target audience includes consumers and small businesses seeking innovative financial and service solutions. The unique selling proposition is their commitment to innovation and transparency, aiming to unlock new market opportunities while emphasizing Australian values[1][3].