Asset-Map is a financial planning technology company that provides software solutions for advisors. It visually organizes a household's finances, enhancing client engagement and planning processes. Services include Asset-Map Reports, Stencils, Signals, and Target-Maps, which help advisors offer holistic financial advice. The target audience is financial advisors and firms. The unique selling proposition is its ability to simplify complex financial data into understandable visual maps, facilitating more engaged and confident client decisions. This approach helps advisors identify opportunities and create personalized financial plans.