Associates of Clifton Park is a national leader in long-term care insurance, established in 1995. They offer a diversified portfolio of traditional, asset-based, and hybrid programs tailored to individual needs. Their services include education, personalized service, and access to geriatric care managers. The target audience is individuals seeking long-term care insurance solutions. The unique selling proposition is their personalized approach, treating each person as an individual and providing a wide range of programs to meet specific circumstances[1][3].