The Association of Banks of Russia unites over 220 members, accounting for more than 90% of Russia's banking assets. It serves as an expert center for the Russian banking community, promoting legislative adjustments and protecting banks' interests. The association focuses on increasing bank capitalization, building public trust, and ensuring fair competition. Its target audience includes banks, financial institutions, and government bodies. The unique selling proposition is its comprehensive influence on Russia's banking sector, facilitating cooperation and regulatory improvements. Services include advocacy, policy development, and international cooperation[1].