The Association of British Credit Unions Limited (ABCUL) is the main trade association for credit unions in Britain, representing about 70% of them. It provides services such as representation to governments, training, and development to help credit unions grow sustainably. ABCUL's target audience is credit unions across England, Scotland, and Wales. Its unique selling proposition is being a co-operative of co-operatives, offering collective resources and advocacy to enhance the financial services of its member credit unions, aiming to make them the primary source of affordable financial services in Great Britain[1][2][3].