The Association of California Life and Health Insurance Companies (ACLHIC) is a professional trade association representing the life and health insurance industry in California. It advances the interests of its members through legislative and administrative advocacy and education[3][5]. ACLHIC's services likely include policy advocacy, industry research, and educational resources for its members. The target audience is primarily life and health insurance companies operating in California. The unique selling proposition is its focused advocacy for California-specific insurance policies and regulations, providing a tailored voice for the industry within the state.