The Association of Equipment Manufacturers (AEM) is a North American trade association representing over 1,000 companies in the off-road equipment manufacturing industry, focusing on agriculture and construction sectors. AEM offers advocacy, business intelligence, safety & product leadership, and trade shows to support its members. Its target audience includes manufacturers and suppliers in these sectors. AEM's unique selling proposition is its ability to provide a unified voice for the industry, fostering growth and innovation through comprehensive services and events like Conexpo-Con/Agg and The Utility Expo. This helps members navigate global markets effectively.