Assurance IQ, now a subsidiary of Prudential, was a Seattle-based company that specialized in personalized insurance shopping services. It offered a range of insurance products, including Medicare plans, health, life, auto, and home insurance. The company used data science and machine learning to tailor insurance plans to individual needs. Its target audience was individuals seeking insurance coverage. The unique selling proposition was its ability to simplify complex insurance processes through technology and personalized guidance, making it easier for customers to find suitable coverage. Assurance IQ ceased operations in May 2024[1][3][5].