Aster Group UK is a not-for-dividend housing association providing affordable homes across southern England and London. They offer a range of housing options, including social rent, shared ownership, and open market sales. Their target audience includes individuals seeking affordable housing solutions. Aster's unique selling proposition is its commitment to reinvesting profits into developing more affordable homes, enhancing community engagement through The Aster Foundation, and ensuring energy efficiency in all properties by 2030. This approach emphasizes both financial sustainability and community impact, setting them apart in the housing sector[1][2][3].