ASX (Australian Securities Exchange) operates as a market operator, clearing house, and payments facilitator. It offers trading in shares, futures, options, and other financial products. The target audience includes retail investors, institutional investors, and listed companies. ASX provides educational resources and platforms like the Sharemarket Game for learning. The unique selling proposition is its comprehensive suite of financial services and educational tools, making it a central hub for Australian financial markets. ASX is also known for being the first exchange to demutualize and list on its own market[1][3].