ATB Ventures is the innovation arm of ATB Financial, focusing on driving growth and innovation in Canada's financial landscape. They specialize in digital identity solutions, such as their Oliu platform, and work on removing bias from AI. Their services include developing and investing in technologies that enhance privacy and security while offering personalized experiences. The target audience includes Canadian enterprises and government entities. The unique selling proposition is their ability to bridge the gap between consumer privacy concerns and the need for advanced digital experiences, leveraging blockchain and AI technologies.