Athora Italia, formerly Amissima Vita, is a life insurance company acquired by Athora Group in August 2022. It offers a wide range of insurance solutions for personal investment, savings, and protection needs, primarily through bancassurance channels. The company serves about 120,000 customers via a network of bank branches, financial advisors, and private bankers. Athora Italia's unique selling proposition is its ability to leverage Athora's European expertise while focusing on the Italian market, providing tailored solutions with strong ambitions for growth. Its target audience includes individual and corporate clients seeking comprehensive financial planning services.