Atlantic Edge Credit Union is a cooperative financial institution serving over 24,000 members with $500 million in assets. It offers a range of services including chequing and savings accounts, investments, credit cards, mortgages, loans, and business banking[1][3]. The target audience includes individuals and businesses within local communities. The unique selling proposition is its cooperative model, where members are also owners, allowing for local control and community-focused services, ensuring that funds stay within the community to support economic development[1][3]. This model emphasizes trust, fairness, and community involvement.