Atria Wealth Solutions is a wealth management solutions holding company that supports financial professionals and institutions with sophisticated tools and services. It offers brokerage and advisory services through subsidiaries like CUSO Financial Services and Western International Securities. Atria's target audience includes independent financial advisors and financial institutions. Its unique selling proposition lies in providing personalized, practical technology and support that enhances client relationships and practice efficiency, emphasizing the importance of personal connections in wealth management[1][2][3]. Atria was recently acquired by LPL Financial, further expanding its capabilities[1][4].