The Australian Banking Association (ABA) is a trade association representing 20 major banks in Australia. It advocates for a strong, competitive banking industry, promoting policies that improve services for all Australians through research, policy expertise, and thought leadership[1][2]. The ABA works with governments and regulators to enhance public awareness and understanding of the banking sector's economic contributions[2]. Its target audience includes consumers, small businesses, and policymakers. The unique selling proposition is its role as a unified voice for the banking industry, fostering trust and confidence in banking services[1][2].