The Australian Council of Trade Unions (ACTU) is the peak body representing Australian workers, advocating for better wages, safer workplaces, and improved employment conditions. It coordinates union campaigns and represents workers in government forums. The ACTU's services include industrial support, policy guidance, and union membership facilitation. Its target audience is Australian workers across all industries. The unique selling proposition is its collective strength in achieving significant workplace reforms and social benefits, such as paid parental leave and universal Medicare, benefiting generations of Australians[1][2][3].