The Australian Export Grains Innovation Centre (AEGIC) is an independent organization that enhances the value of Australian grains in international markets. It offers services such as market insights, customer education, and innovation development to support grain market opportunities. AEGIC's target audience includes grain growers, exporters, and international customers. Its unique selling proposition is positioning Australian grain as a preferred choice globally by understanding customer needs and innovating high-value uses. AEGIC collaborates with Grains Australia and the Western Australian Government to achieve these goals[1][2][3].