The Australian Finance Industry Association (AFIA) is the peak body representing the Australian finance industry, advocating for over 135 members including banks, fintechs, and finance companies. AFIA promotes competition, innovation, and better customer outcomes through policy advocacy, data insights, and industry events like the Risk Summit. Their services include member toolkits for compliance and networking opportunities with regulators. The target audience includes financial service providers and related businesses. AFIA's unique selling proposition is its unified voice for the finance industry, driving positive change and innovation across financial services in Australia.