The Australian Financial Complaints Authority (AFCA) is an external dispute resolution body for financial services. It resolves complaints between consumers and financial service providers, offering a fair and independent process. AFCA's services include mediating disputes related to banking, credit, insurance, and investments. Its target audience includes consumers and small businesses. The unique selling proposition is providing a free, efficient, and impartial dispute resolution service, ensuring accountability in the financial sector. AFCA replaced previous schemes like the Financial Ombudsman Service and Credit and Investments Ombudsman, enhancing consumer protection and regulatory compliance[1][2][5].