The Australian Nursing and Midwifery Federation (SA Branch) is a professional and industrial organization representing over 24,000 nurses, midwives, and personal care assistants in South Australia. They offer education and training through the Australian Nursing and Midwifery Education Centre (ANMEC), legal services via Union Legal SA, and advocacy for better healthcare conditions. Their target audience includes nursing and midwifery professionals. The unique selling proposition is their comprehensive support system, combining professional development with industrial advocacy and affordable legal services, making them a one-stop resource for healthcare professionals in South Australia.