Australian Payments Plus (AP+) integrates Australia's domestic payment providers, BPAY Group, eftpos, and NPP Australia, to enhance the country's payment systems. They offer real-time transactions, secure bill payments, digital identity verification, and digital wallet services. Their target audience includes financial institutions, businesses, government, and consumers. AP+ aims to create a more competitive and coordinated payments environment, focusing on innovation and customer experience. Their unique selling proposition is the integration of multiple payment systems into one entity, providing streamlined and efficient financial services across Australia[1][2][3].