Australian Retirement Trust (ART) is a superannuation fund formed by merging Sunsuper and QSuper. It offers superannuation accounts and associated advice and administrative services to over 2.4 million members across more than 195,000 employers[2][3]. The fund is member-owned, allowing profits to be reinvested as lower fees and better services[2]. Target Audience: Working individuals and retirees seeking secure retirement savings. Unique Selling Proposition (USP): ART's member-owned structure ensures that profits benefit members directly, providing competitive fees and enhanced services[2].