The Australian Trade and Investment Commission (Austrade) is the Australian Government's agency for promoting international trade, investment, education, and tourism. It offers services to exporters, investors, educational institutions, and tourism operators, providing market insights, investment attraction, and export support. Austrade's target audience includes Australian businesses and international investors. Its unique selling proposition is its ability to connect Australian businesses with global opportunities, leveraging its extensive international network to drive economic prosperity. Austrade also administers programs like the Export Market Development Grants (EMDG) to support small and medium enterprises in export promotion[1][3][5].