Australian Unity is a mutual company offering health, wealth, and care services. They provide private health insurance, banking through Big Sky, and community care services. Their target audience includes individuals and families seeking comprehensive wellbeing solutions. The unique selling proposition (USP) is their commitment to "Real Wellbeing," focusing on holistic life satisfaction beyond physical health, and their member-owned structure, which prioritizes long-term benefits over short-term profits. This approach emphasizes community connection, financial security, and personal fulfillment, setting them apart in the Australian market[1][2][3][5].