Austroads is the apex organization for road transport and traffic agencies in Australia and New Zealand. It provides guidelines, research, and technical advice to enhance road management and safety. Services include strategic research, technical guides, and knowledge sharing to promote a consistent approach to road design and operation. The target audience includes government transport agencies and related industries. Austroads' unique selling proposition is its role in fostering a nationally consistent and sustainable road network, enhancing mobility and safety through collaborative research and policy development.