AutoNation is a leading American automotive retailer offering new and pre-owned vehicles, along with associated services like parts and maintenance. Their target audience includes individual car buyers and businesses seeking automotive solutions. AutoNation's unique selling proposition (USP) lies in its commitment to a personalized, customer-centric experience, leveraging data-driven insights to enhance customer satisfaction. They focus on transparency and ease of service, making them a trusted brand in the automotive retail industry[1][3].