Avalara is a technology company providing cloud-based tax compliance solutions. They offer services like AvaTax for real-time tax calculations, CertCapture for exemption certificates, and integrations with ERP and ecommerce systems[1][3]. Their target audience includes businesses of all sizes across various industries. Avalara's unique selling proposition is automating manual tax processes, improving accuracy, and reducing compliance burdens through scalable and integrated solutions[3][5]. This enables businesses to save time and money while ensuring compliance with complex tax regulations globally[5].