Aviva plc is a British multinational insurance company offering a wide range of insurance and savings products, including car, home, health, life insurance, pensions, investments, and asset management services[1][3]. Their target audience includes individuals, businesses, and financial institutions across the UK, Ireland, Canada, and Asia[3]. Aviva's unique selling proposition lies in its extensive heritage, dating back to 1696, and its commitment to embracing future challenges with confidence and experience[5]. This legacy and adaptability set Aviva apart as a trusted provider in the insurance industry.