Azura Credit Union is a member-owned, not-for-profit financial cooperative serving Kansans since 1939. It offers a range of services including auto loans, home equity loans, personal loans, checking accounts, certificates, and credit cards with rewards. The target audience includes diverse groups such as teachers, government employees, and local community members. Azura's unique selling proposition is its commitment to "Above and Beyond Banking" through innovative services, community engagement, and personalized customer care, enhancing lives while providing financial value and education[1][2].