BABB, as seen on http://www.getbabb.com, is a financial services company offering a hybrid account for managing GBP and digital assets. It provides a platform for sending, receiving, and managing money with no hidden fees, emphasizing financial freedom and inclusivity. The target audience appears to be individuals seeking seamless financial management. The unique selling proposition is its hybrid account model, combining traditional fiat with digital assets in one app, offering a convenient and cost-effective financial solution. BABB aims to deliver financial inclusivity and freedom through its innovative platform.