Baby Necessities - Baby Bank is a non-profit organization based in southern Hampshire, UK. It collects and distributes pre-loved baby items to families in need, aiming to alleviate child poverty and promote sustainability. Services include providing essential items like clothing, toys, and equipment through referrals from professionals. The target audience is families with children aged 0-5 years. The unique selling proposition is the combination of poverty alleviation and environmental protection through item reuse, offering a holistic approach to supporting vulnerable families while reducing waste. Donations are accepted via various channels, including an Amazon wish list[1][3][4].