BAFT (Bankers Association for Finance and Trade) is a leading global industry association for international transaction banking. It bridges solutions across financial institutions, service providers, and regulatory communities to promote sound financial practices, innovation, and commercial growth. BAFT offers advocacy, thought leadership, education, and training in areas like trade finance, payments, and compliance. Its target audience includes financial institutions, solution providers, and government agencies. The unique selling proposition is its ability to connect global stakeholders, shape policy, and establish best practices, fostering collaboration and efficiency in transaction banking.