Baillie Gifford is an independent investment management firm founded in Edinburgh in 1908. It seeks long-term growth by investing in game-changing companies and assets. Services include equity, fixed-income, and multi-asset portfolios. The target audience is global investors seeking sustainable returns. The unique selling proposition is its patient, research-driven approach, focusing on innovation and societal impact, while being owned and managed by partners without external shareholders, ensuring client-centric priorities[1][2][5].