Bajaj Broking is a subsidiary of Bajaj Finance Limited, offering trading services in equity cash delivery, intraday, and derivatives (futures and options) [3][5]. Their services include Margin Trading Facility at low interest rates and advanced analysis tools through Trendlyne [5]. The target audience is retail and institutional investors seeking hassle-free trading experiences. The unique selling proposition (USP) is the combination of affordability, superior trading experience, and advanced analysis tools, making it an attractive option for those looking for efficient stock market engagement [3][5].