Banca Centrala Cooperatista CREDITCOOP is a cooperative central bank in Romania, coordinating and regulating affiliated cooperative banks. It oversees prudential aspects and represents member interests in national and international dealings[2]. The bank offers financial services to its cooperative network, focusing on supporting member banks rather than direct consumer services. Its unique selling proposition is the coordination and support of cooperative banking activities, providing a unified framework for member banks to operate efficiently. The target audience includes cooperative banks and their members within Romania.