Banca CF+ is a challenger bank specializing in financing solutions for Italian SMEs and corporates. It offers services like factoring, tax credit purchase, and secured financing with guarantees from Mediocredito Centrale. The bank operates digitally, providing quick access to credit through advanced models. Its target audience includes businesses in performing or re-performing situations. The unique selling proposition is its digital, branchless model that accelerates credit access, reducing bureaucracy and ensuring rapid responses and disbursements[1][2][4].