Banca Etica is a cooperative bank operating in Italy and Spain, focusing on ethical finance principles like transparency and social responsibility. It offers standard banking services while prioritizing projects in welfare, social economy, environmental protection, and innovation. The bank's unique selling proposition is its commitment to ethical finance, ensuring all shareholders have equal voting rights and publishing all loans online. The target audience includes organizations and individuals seeking socially responsible financial services. Banca Etica supports initiatives that promote social goals and respect for human dignity and nature.