Banco Hipotecario S.A. is a leading Argentine commercial bank and mortgage lender, founded in 1886 to address housing issues. It offers loans with real guarantees, focusing on mortgage financing and other financial services. The bank's target audience includes individuals and builders seeking affordable housing solutions. Its unique selling proposition is providing long-term, low-interest mortgages, often supported by government initiatives like the PRO.CRE.AR program. This program aims to increase home ownership by offering favorable loan terms, making Banco Hipotecario a key player in Argentina's housing market[1][2][3].