Brazilian financial services Group Icatu, through its subsidiaries, operates in investment banking, treasury, private pension plans, savings bonds and asset management. Its insurance subsidiary, Icatu Hartford Seguros, is the largest non-bank player in the country's life insurance market. The company, a joint venture between Brazilian holding Icatu and US financial services company The Hartford, focuses on life products and private pension plans for low-income earners. It also heavily markets PGBL pension plans and multi-sponsored pension funds to SMEs. Icatu is based in Rio de Janeiro, Brazil.