Banco BPM is an Italian bank formed by the merger of Banco Popolare and Banca Popolare di Milano in 2017. It offers a wide range of services including retail, corporate, private banking, investment banking, asset management, and bancassurance. The bank targets private customers, small to large businesses, and institutions. Its unique selling proposition lies in its strong presence in Northern Italy, serving regions with high industrial concentration, and its focus on creating value for stakeholders through sustainable development. Banco BPM emphasizes people skills and constant training, enhancing its market knowledge and innovative solutions.