Bandhan Life Insurance Limited (formerly Aegon Life) is an Indian life insurance company offering individual and group insurance products online and offline. Founded in 2008, it provides term insurance, savings, investment, child, and unit-linked insurance plans (ULIPs) through various distribution channels like banks and brokers[1][5]. The company targets a wide audience seeking life insurance solutions. Its unique selling proposition includes innovative products like the 'iTerm' plan, offering insurance cover up to 100 years, and partnerships with platforms like Paytm and Flipkart for digital accessibility[1][5].