Bank al Etihad is a Jordanian banking institution established in 1978, offering a range of financial services including digital solutions, corporate and individual banking, and financial brokerage. It targets individuals, entrepreneurs, and corporates, with a focus on empowering women through its Shorouq program. The bank's unique selling proposition lies in its commitment to family and human values, combined with innovative digital banking solutions, earning it awards like Best Consumer Digital Bank and Most Innovative Digital Bank in Jordan[1][2][5]. Its services are supported by a network of branches and subsidiaries across Jordan and Iraq[1][2].