Bank Australia is a customer-owned bank offering personal and business banking services, including home loans, credit cards, and commercial banking solutions. It focuses on responsible banking, supporting clean energy and community projects while avoiding investments in fossil fuels and tobacco[1][3]. The bank's target audience includes environmentally conscious individuals and organizations. Its unique selling proposition is its commitment to ethical banking practices and positive social impact, certified as a B Corporation since 2020[3][5]. This approach appeals to customers seeking banking services that align with their values of sustainability and social responsibility.