The Bank of England is the UK's central bank, established in 1694. It maintains monetary and financial stability by setting interest rates and overseeing the financial system. Services include issuing banknotes, managing gold reserves, and acting as a lender of last resort. The target audience is the UK economy and financial institutions. The unique selling proposition is its independence in monetary policy, allowing it to focus on price stability and financial stability without political interference. This independence ensures effective management of inflation and economic stability, benefiting both businesses and individuals across the UK.