The Bank of Italy, or Banca d'Italia, is Italy's central bank and a key member of the Eurosystem. It focuses on monetary policy, banking supervision, and financial stability. Services include licensing, financial supervision, and economic research. The target audience is primarily the Italian financial sector and government. The unique selling proposition is its role as a national authority within the European financial framework, ensuring stability and efficiency in Italy's financial system while maintaining independence and transparency[1][3][5].