Bank of Sydney is an Australian bank operating since 2001, offering services like home loans, transaction accounts, term deposits, foreign exchange, online banking, and business banking[1][4]. They focus on building personal relationships with customers through dedicated relationship managers[5]. Their target audience includes individuals and businesses seeking personalized banking experiences. The unique selling proposition (USP) is their emphasis on human connection and customer satisfaction, reflected in their prestigious awards and 5-star product ratings[1][5]. They are fully compliant with regulatory requirements and covered by the Australian Government Guarantee for deposits up to AU$250,000[1][5].