BankUnited is a national bank headquartered in Miami Lakes, Florida, offering a full range of banking services to individuals and corporations. Their services include personal and commercial banking, small business finance, and treasury management solutions. They operate in Florida, New York, Dallas, and Atlanta. Target Audience: Individuals, small businesses, middle-market companies, and large corporations. Unique Selling Proposition (USP): Comprehensive digital banking platforms combined with extensive community engagement and a wide range of financial products tailored to diverse customer needs. BankUnited is known for its strong community development initiatives and competitive financial products.