Bankwest is an Australian bank based in Perth, offering personal and business banking services. It provides a range of financial products, including savings accounts, loans, and credit cards. Bankwest targets individuals and businesses across Australia, focusing on a simple, friendly, and secure banking experience. Its unique selling proposition is providing "less bank" in customers' lives by offering streamlined services and a strong digital platform. By the end of 2024, Bankwest will transition to an online-only bank, enhancing its digital offerings[1][4][5].