Banque Misr, established in 1920, is Egypt's first wholly Egyptian-owned bank. It offers a wide range of financial services including loans, cards, deposits, and e-banking solutions like BM Wallet and mobile banking. The bank serves over 13 million clients across Egypt and has an international presence. Its unique selling proposition is its extensive network and commitment to financial inclusion, providing accessible banking services to all segments, including micro, small, and medium enterprises. Banque Misr focuses on supporting economic and social development through strategic investments and partnerships. Its target audience includes both retail and corporate clients in Egypt and abroad.